![]() Why the jump? Vitamix blender spokeswoman Amanda Hayes says the answer is simple: innovative design, a focus on quality, and an ever-growing health consciousness throughout the market. In 2012 the company retail figures jumped 52 percent from the year prior, while sales have more than tripled in the last four years. Surf online and you’ll quickly notice that the legendary Vitamix blender has achieved “a near-cult-like status,” with net sales to match. ![]() Newer, more expensive versions include five pre-programmed settings, so you can make a smoothie with one gentle tap of a button. Most of the popular Vitamix models feature a traditional glass jar with a variable 10-speed dial and a basic Hi/Lo switch. Some gourmet chefs apparently say their Vitamix blenders “are more important to them than their knives.” One popular model among an ever-growing number of restaurateurs, foodies, and home chefs alike is the Vitamix. These devices run the gamut from dainty hand mixers to slick industrial machines that look like they could defy the space-time continuum. No doubt inspired by the juice cleanse craze that caught on during the same time, Americans plunked down an estimated $215 million for blenders that year. households own at least one blender, but NPD Group reported sales saw an incredible boost in 2011, with blenders grating, stirring, and crushing their way up 71 percent across the country. ![]() “Driving the trend is Americans’ growing desire to eat healthier and buy tools that help them prepare natural foods,” says Debra Mednick, home industry analyst for the NPD Group. And for good reason: High-end models can pulverize a pile of produce in seconds, bringing convenience to the daunting chore of eating for health. While blenders attracted masses with booze, they have become the new go-to tool for consumers trying to increase their intake of nutritious foods, especially fruits and vegetables, lickety-split. The Vitamix Blender Revolution The Culinary Gift Of The Gods Enjoy Instant Lasting Energy With 12 Superfoods Packed Into A Teaspoon Serving A Day ‘Papa’ Was A Blending Visionary
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